Co-designed and executed a high-impact, one-day experiential activation in SoHo to reintroduce YSL Beauté’s hero products through an immersive "Cherry" theme. Every element of the footprint was custom-fabricated to match the brand’s signature YSL Red Pantone. To maximize brand reach, we architected a multi-layered consumer experience featuring a branded personalization station and 3,000 custom cherry slushies. The creative strategy integrated a gamified lottery system with 500 winning tickets, which—paired with a curated influencer and press circuit that took the activation viral online—drew over 2,500 physical attendees and directly converted casual street traffic into over 250 verified YSL Beauté purchases at Sephora.