A multi-layered social campaign designed to launch Wwake’s philanthropic capsule collection benefiting Win NYC. Entrusted with full creative autonomy, the campaign centers on a technical and artistic process study utilizing scan art. By interacting directly with the glass and light of the scanner, the visual narrative reinterprets the raw materials of the jewelry—shifting the focus from static product placement to texture-heavy compositions that elevate the brand’s digital storytelling for a vital cause.