MOIDA a curated Korean multi-brand retail pop-up.

NY, NY

Retail Design, Creative Direction, Creative Production

To meet the surging global demand for Korean culture and fashion, my production partners and I conceptualized, curated, and executed a multi-brand experiential retail pop-up in downtown New York City. The strategic goal was to introduce eight mid-tier contemporary Seoul brands to the growing NYC market—establishing immediate brand awareness, delivering proof-of-concept, and capturing localized consumer data for foreign labels looking to scale in the West.